Our Journey of Innovation
Since its inception, Signal and Spark has consistently evolved, achieving numerous milestones such as launching impactful campaigns across Africa and the Middle East, expanding its team of experts, and pioneering data-driven marketing solutions that turn insights into tangible results.
Our Creative Team
Meet Our Experts
Discover the talented individuals driving impactful marketing strategies for Africa and the Middle East.
Rasha El-Shirbini
Chief Marketing Strategist and Director
Rasha, a former CIM board member, leads our strategic marketing efforts, bringing a wealth of 15+ years experience from the UK in brand development and market analysis across diverse industries and cultures.
Dr. Abi Yusuf
AI and Data Chief
Dr.Abi Yusuf (Phd) is a UK based Computer Sciences Expert and supports marketing and business leaders with high level AI workflow planning as well as bespoke AI and Data management & Governance training.