Audience Insights & GTM Strategies

  • Audience Insights
  • Market Research
  • Communication & Strategic Planning

 In partnership with ‘We Are Friday’ since 2021 as their trusted strategic and market insights partner supplying highly specialised insights for diverse, multi-cultural and religious audiences for many leading non-profits and brands.

We have supported with:

  • End to End Market Research (Design to Sampling to Execution of Studies)
  • Reports and Cascades
  • Strategy & Signal Mapping Workshops
  • White Papers & Thought Leadership
  • Insight Data Dashboards
  • Campaign Plans
  • Competitor Reviews
  • Go to Market Strategies & Road maps
Clients Serviced

UNHCR. U4U. Save the Children. World Schools. Wahed. London Air Ambulance.

Services Delivered

Data Dashboard Design. End to End Market Research. Strategic Planning. Communications and Stewardship planning, Reports and white papers.

Client

We Are Friday (Friday Promotions ltd)

Countries

UK, USA, Nigeria, Mauritius and the UAE

Understanding Muslim Audiences

 

Project Overview:

This project involved a comprehensive consumer behavior study coupled with secondary research aimed at understanding the giving habits of muslim donors for a prominent charity across multiple territories. By employing focus groups and surveys, we gathered valuable insights that informed strategic decisions for the client as well as developed strategic marketing plans that aligned with the clients objectives. 

The findings not only enhanced the brand’s marketing strategies but also provided a clearer picture of consumer preferences and trends, we produced customer profiles to help the marketing teams ability to target and craft their messages. We also provided cascade-able insights to help communicate and educate all team members into understanding the Islamic faith personas and the key concepts that share the motivations of the donors. 

Client

We Are Friday

Date

Since March 2021 until today.

Role

Market Research Partner

Project Details

/projects/wearefridaypartnership

We Are Friday
"It’s brilliant working with Rasha; I just know she gets it. She asks the right questions to get to the heart of the brief and delivers brilliant insights. Rasha runs with any strategy or market research project we give her. I don’t have to worry; it’s all under control.”
Adil H
Adil H
Co-Owner, We Are Friday

Partner With US

We value long term partnerships and retainers to support the building of insight systems for creative campaign success! 

ClearPlan: Strategic Marketing Solutions
We provide a clear roadmap for marketing success, aligning strategies with measurable objectives and integrating data-driven insights with creative direction.
ClearCreate: On Point Content Creation
We produce engaging and culturally relevant content, enhancing brand visibility and engagement, supporting multi-channel marketing efforts, and delivering creative assets.
ClearMeasure: Data-Driven Analytics
We offer real-time performance tracking, identifying opportunities for optimization, supporting informed decision-making, and demonstrating measurable campaign impact for our clients.
ClearWorkflows: AI-Powered Automation
We automate repetitive marketing tasks, enhance personalization at scale, increase efficiency, reduce costs, and enable rapid response to market changes with our AI solutions.